In March, Softcup team members took the Instead Softcup to Anaheim, California to make its debut at the Natural Products Expo West. With two convention hall floors, over 3,000 product exhibits, and more than 56,000 attendees, the expo was the world's largest natural, organic, and healthy products trade show. Here's a glimpse of the Softcup booth. Tracey and Kaitlin informed booth visitors of Softcup's excellent safety record and body-friendly benefits.
To get an idea how busy the world's largest natural, organic, and healthy products trade show can get, take a look at this time lapse video, taken during a short period on one day of the three-day show.
One of the most exciting aspects of exhitibting at the Natural Products Expo was giving attendees a sneak peek at our new reusable Softcup, which will be available later this year.
The reusable Softcup will feature a more durable reservoir material and 8mm rim. The reusable Softcup can be worn up to 12 hours, rinsed with mild soap and water and re-inserted. One reusable Softcup lasts up to one full menstrual cycle.
Not only is the reusable Softcup body-friendly, it's earth-friendly too! Above is a comparison of the number of tampons the average woman uses during one menstrual cycle, compared with one reusable Softcup.