Look at any women's magazine and you'll find ads for pads and tampons. They all claim to be different. More absorbent, or smaller, or thinner. Now they differentiate themselves with the fun factor. Neon applicators! Cool designs on the pad! You could put the Mona Lisa on the pad and it won't make it any more fun to wear.
Softcup® is actually different.
Softcup gives you leak-proof, 12-hour protection ... you can swim, run and, wait a minute ... actually have sex with it in. That's something no other method of period protection can offer. At last, the romantic weekend or hot date you're planning doesn't have to be scheduled around your period.