Many of you have written in and expressed your frustrations and fears of losing your menstrual discs, but also your love of our product. I'm taking this opportunity to clarify what happened, what is happening to Softcup, and what you can do to help keep your products on the shelves.
In July 2016, The Flex Company took over operations of Softcup. If we hadn't acquired Softcup to keep the product line going, it would no longer exist. The prior owners started slowing down manufacturing of the product in anticipation of an imminent shutdown. This created a product shortage in stores across the U.S. and Canada. We've been working diligently to increase production and identify key retail partners.
After our acquisition of Softcup and digging into the business, we learned a lot. Here's what's most relevant for you, our customers.
We want to make sure that Softcup still exists, but if we didn't address the issues, we'd have no choice but to shut it down, too. Here's what we're doing to address:
Softcup is currently available in CVS, Walgreens, Rite Aid, and Kroger.
I'm a huge fan of Softcup, and in many ways, its features and functionality served as an inspiration for me when I decided to create my own menstrual product... And without a doubt, if I was without a menstrual disc, I'd free bleed all over my panties before I would go back to using tampons.
We founded The Flex Company with the belief that women deserve more options for period care, and better options for our health. We fundamentally believe that by acquiring Softcup, we're fulfilling that brand promise - to not only offer the product that we've been working so hard to develop over the past year, but to also continue a product with a strong legacy and loyal customer base. In a world where we could have allowed our competitor to wither away, we've prioritized the real needs of women like you.
Thank you for your continued loyalty and support.
founder & ceo
P.S. If you have specific questions about the availability or pricing of Softcup at your local retailer, please talk with your local store manager.